Sunday, 24 April 2016

Digital Marketing, Social Media a Must To Expand Business: President LCCI

Entrepreneurs should use most effective tools like digital marketing and social media to give a notable expansion to their business and to keep in touch with the outer world effectively. The Lahore Chamber of Commerce and Industry (LCCI) President Sheikh Muhammad Arshad talking to newsmen said the use of right technology is a must to move ahead so that entrepreneurs should focus this particular area and harness the power of digital marketing and social media.
The information technology has transformed the way of doing business while manual business functions have been automated with the development of personal computers, business software and Internet-based intranets.

MassLive Media, new digital marketing solutions company, launches today

MassLive Media, a new standalone digital marketing solutions company, launches today. MassLive Media, which will operate in conjunction with, offers a full suite of digital solutions including behavioral audience targeting, video executions, search engine marketing, social media advertising and more.
"We're here to help your business achieve its sales and marketing initiatives thanks to a unique blend of audience data, innovative digital presentation and social media integration," said Sally Azar, Marketing Manager of MassLive Media.
MassLive Media leverages the audience reach of - the third-largest news & information site in Massachusetts with over 3.5 million monthly unique visitors - and combines that with a team of digital marketing experts offering dynamic, cutting-edge advertising solutions that can scale from local community businesses to regional and international powerhouses.
"Digital media is a dynamic industry that requires our team at MassLive to constantly stay ahead of the curve in our knowledge of all things digital," said MassLive President Allison Werder.
"We hone these skills every day for our website, social and mobile outreach. Through MassLive Media we apply and expand this digital expertise to our marketing partnerships with local, regional and national clients."
The combination of MassLive's unique first party data and third party data from a reputable network of national affiliates enables MassLive Media to pinpoint messages to a specific set of customers based on behaviors and affinities unique to that reader. This provides effective, measurable sales and marketing solutions for clients.
MassLive Media, in association with Advance Local, is one of just 31 Google Premier SMB Partners nationwide, and can offer clients the privilege of direct access to Google. These benefits include executive, technical, sales, marketing, account and partner management support from one of the leading technology companies in the world. Advance Digital, part of Advance Local, has also been named a Microsoft Partner of the Year three years in a row for their digital advertising services.
Learn more about how MassLive Media can help your business activate your ideal customer at To schedule a personal consultation contact Azar at or via phone at 413-731-2479.
MassLive and MassLive Media are a part of Advance Local, one of the largest media groups in the U.S. reaching more than 70 million consumers through its 12 local news and information websites, which rank #1 among local media in their respective markets, and more than 30 newspapers. Our affiliated websites and newspapers are well known for their award-winning journalism. Advance Local is part of Advance Publications, along with Conde Nast and American City Business Journals.

Onsharp digital marketing director shares social media tips

During her "Power of Being a Social Employee" presentation Tuesday, April 12, at the Fargo Holiday Inn, she shared with the audience of about 150 a tweet from her colleague Samantha Nies: "Thankful, once again, for the flexibility from #TeamOnsharp! Working from home with a sick toddler sleeping next to me. Grateful. #ONmoments."
"That's great 'social proof' that we really are flexible in those moments when it makes a difference," said Jensen, who has more than 15 years of experience in digital marketing.
She said building company culture and recruitment is just one way a social employee program can help further an organization's goals. It can also boost sales, bring attention to community impact and volunteer efforts, engage students, and recognize and thank co-workers for their work.
The social media concepts and strategies Jensen outlined during her lunchtime business training session, hosted by the Fargo West Fargo Moorhead Chamber of Commerce, can help companies and nonprofits of any size extend their reach.
"Onsharp is a really small company," she explained. "We have 16 full-time employees, 12 of which are on our social employee team, and about 60 percent of our social reach on Twitter comes from our social employee team."
Jensen defines a "social employee" as anyone who uses social media to build trust, nurture relationships, share expertise, grow professionally or achieve professional goals. "If you use social media for any of these things, you're a social employee," she said.
For companies without a social employee program, she suggested first involving "anyone with a public-facing role," such as media, media relations or sales.
Just having a few people working on it can make a big impact.
"Statistics say that employee social networks only overlap with brand networks 2 to 8 percent. That means the people who your employees are friends with, only 2 to 8 percent of them have taken that next step of following your brand accounts. There's huge opportunity for you to speak to a wider audience," she said.
Focusing on Twitter, Jensen shared tips for effective social media engagement using examples from local professionals at places such as RDO Equipment Co., the chamber and CCRI (Creative Care for Reaching Independence).
Her tips included:
• Share industry trends and connect them back to what you and your company do.
• Interact with customers at trade shows and conventions, bringing offline relationships online and vice versa.
• Recognize customers and partners with mentions, likes and retweets.
• Give followers a behind-the-scenes look at your office or job.
• Share what you love about your job.
"You can pack a lot into 140 characters," she said.
The chamber's next business training session, "Know Your Customer and How They Buy So You Don't Get Ubered," featuring Johnathon Rademacher and Eric Dukart of Sundog, is scheduled Wednesday, May 11, from 11:30 a.m. to 1 p.m. at the Hilton Garden Inn.

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