Two Reasons Why Email Marketing Beats Social Media Marketing In Lead Generation

If you used social media right, you can build a genuine relationship with your customers. You find out what people are saying about your brand and it enables you to share interesting  contents with your targeted audiences. Regardless of whether they are in B2B or B2C, most businesses can't afford not to have social media marketing presence.
There is some thing that social media is not great for, is LEAD GENERATION. What is lead generation? lead generation is the initiation of consumer interest or inquiry into products or services of a business. Social media works effectively for many marketing activities, but generating new leads is not one of them. One study in 2014 from the management consulting firm Mckinsey & company suggests that email conversion rates are 40 times higher compared to facebook and twitter combined.

Here are two reasons why email marketing a relatively old channels, better suited for lead generation

1. There are too many noise on social media

The very reason that make social exciting and wonderful also make it a difficult marketing channel. On daily bases , Twitter user generate 500 million tweets, on facebook, users post 55 million status updates per day. On Instagram, over 70 million pictures are posted per day.

2.You can say more on email

Some times it require more than 140 characters to get that lead. Though email need to be short as well, but at least you are not limited to a certain numbers of characters.   

So what do you think, Right or wrong?

Top Seven Most Influential People in Digital Media Marketing In Africa

Digital media marketing in Nigeria and Africa has become a veritable tool for small scale and medium enterprises, hence they have continue to leverage various channels of digital marketing to grow their businesses, to connect with their targeted audience and to keep them engaged. Even as social media has become a platform that is easily accessible to anyone with Internet

access. Increased communication for organizations fosters brand awareness and often, improved customer service, but unfortunately it success has been limited to some business owners due to the fact that they have failed to do the needful. There are strategies and steps to take if you want to get the needful result, and this is why you need a digital marketing expert to walk you through.

Here are the best and top seven influential people in digital media marketing in Africa:

Efe James

Efe James is an entrepreneur, a dynamic financial educator, indeed he is a guy blessed with coat of many colors. Efe James is the CEO/MD of Net link Media Limited aka Media cries, a digital marketing agency. They are a modern digital marketing agency that exists to make businesses succeed in an increasingly digital-centric world. They approach your needs with insight-rich strategy, brilliant creative and intelligent technology to consistently exceed expectations and keep your audience engaged. It's these experiences that create lifetime customers that build brands and increase your revenue.

Tobi Asehinde

Tobi Asehinde is the founder of SME Digital Hub and a passionate entrepreneur with an obsession for digital marketing. He is also the founder of Vibe Web Solutions (a digital marketing agency in Lagos Nigeria) and a hands-on digital marketing expert with experience working with both local and International clients. 

Johnson Okorie

Johnson Okorie is the senior Digital Marketing Consultant at KorieFusion in Lagos, Nigeria. An Agency that uses Digital Marketing Strategies to Grow business revenue profits & bottom-lines and boosts brand's visibility. He is also the MD/CEO of Clickable Resources. KorieFusion is a Digital Marketing Agency. Their focus is helping B2B and B2C generate more leads for their businesses and brand’s visibility.

Wild Fusion

Wild Fusion is Africa's leading digital marketing agency in Ghana, Kenya and Nigeria. They seek to bring new possibilities and opportunities in digital marketing to local business organizations. They ensure that their clients receive the best services to access the largest consumer markets in Africa. Wild Fusion is an online marketing company with offices in Accra, Lagos and Nairobi. They are the first Google Certified Adwords Partner in Ghana and Nigeria.

Solve IT

Solve IT is a team of IT professionals to provide web, software development, Hosting and complete IT solutions for an individual and company interested in outsourcing their web design and website development needs.  Solve IT, a certified company doing extensive work in the field of Website Designing, Website Development, Web Hosting and internet marketing. Based in the beautiful city of Lagos, Their Web and Mobile Development company is committed to provide work which pushes the limits of creativity and at a quick turnaround time.

 Anakle 

Anakle has found a place in the Nigerian digital marketing industry and are obviously here to stay. They were the brains behind the viral sensation- Bride Price App. Their core area of expertise is in product development and this they have proven by shelling out numerous products. They are the guys to call if you are interested a creating an app or the likes

Giga Lagos

Giga Lagos is the Nigerian arm of the international digital marketing agency Giga. Their core strength tilts towards content marketing and social media marketing. They have produced quite a few e-books that have made an impact in the marketing circle. One of them is The Dawn of a New Age of Marketing where they talked about the direction of Content Marketing in Nigeria. The predictions are coming to pass by the day. They are good at what they do

These are professional Digital agencies that can triple shoot, boost and over grow your business revenue instantly.